Truckie wearing The BFH Original in Black / Red

The fit is the product

Fit & Sizing

Deeper crown. Wider fit. Proportions that suit a bigger head.

The fit is the product

Deeper. Wider. Built properly.

We're not selling embroidery on a cap. We're selling a hat that finally fits your big fckn head.

Normal cap

  • Shallow crown
  • Sits too high
  • Tight around the head
  • Strap maxed out
  • Looks undersized

BFH Deep Fit

  • Deeper crown
  • Sits properly on your head
  • Wider internal fit
  • Adjustment left in the strap
  • Proportions that look right

Normal hats weren't built for your melon.

Most caps are made for an average head. If yours is bigger, you know the drill: shallow crown, sits too high, tight around the sides, strap maxed out and it still looks undersized.

A longer strap doesn't fix a shallow crown. BFH Deep Fit is built differently from the ground up.

BFH Deep Fit

  • Deeper crown, so it sits on your head, not on top of it
  • Wider fit with more room through the sides and back
  • Proper side coverage
  • Proportions that suit a bigger head
  • Adjustment left in the strap, not maxed out

How to measure your head

  1. Grab a soft tape measure (or a bit of string and a ruler).
  2. Wrap it around your head about 1 cm above your ears and eyebrows - where a cap actually sits.
  3. Keep it snug but not tight and read the measurement in centimetres.
  4. Measure twice. Go with the bigger number.

Sizing

The BFH Original comes in one size: BFH Deep Fit, with an adjustable snapback to fine-tune the fit. Exact measurements are coming soon. Not sure it'll fit? Hit us up via our contact page with your head measurement and we'll tell you straight. And if it's not right, you've got 30 days to return it.

  • Deeper crown

    Sits on your head, not perched on top of it.

  • Wider fit

    More room through the sides and back.

  • Strap to spare

    Fine-tune the fit instead of maxing it out.