Drop 01

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  • 2 hats for $99
  • 100% Australian owned
  • New stock. Delivery in 14-29 days
  • 30-day fit exchange
  • Deeper crown

    Sits on your head, not perched on top of it.

  • Wider fit

    More room through the sides and back.

  • Strap to spare

    Fine-tune the fit instead of maxing it out.

The fit is the product

Deeper. Wider. Built properly.

We're not selling embroidery on a cap. We're selling a hat that finally fits your big fckn head.

Normal cap

  • Shallow crown
  • Sits too high
  • Tight around the head
  • Strap maxed out
  • Looks undersized

BFH Deep Fit

  • Deeper crown
  • Sits properly on your head
  • Wider internal fit
  • Adjustment left in the strap
  • Proportions that look right